Project: Promotional Leaflet
The brief
We’re proud to have forged strong relationships with educational establishments, predominantly printing student marketing and communications materials. The university needed to print a ‘Going To University’ promotional leaflet to support undergraduates. As an instructional piece it was designed to help prospective new students navigate all things ‘higher education’, from ‘why go to university’ to ‘what it costs’.
How we helped
The leaflet was a high-volume, budget-driven item, and had to demonstrate quality that the university was a desirable destination for new undergraduates. With quality in mind the leaflet was printed on our litho press. The main challenge was that it went from an A3 flat size on a 130gsm silk paper, and it had to be folded down to A6. Despite the high number of folds our highly-skilled finishing team ensured pinpointed accuracy in the folding process to avoid creases or pushouts, and the client was delighted with the final result.